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EGo Death Happiness products

One of my assignments for my junior-level coursework, was to conceptualize a "Happiness Kit." The way I interpreted the challenge was to address what I believed to be the root of all unhappiness, being emotional afflictions tied to a sense of ego. To do this I designed the branding for a line of beauty/bath products that would eliminate the ego and cure problems like selfishness, greed, jealousy, and resentment. This branding was applied to the packaging of three different products and to promotional stickers. The end result was visuals and messaging the celebrated oneness in opposition to egoism.